Cardinal Funerals

Transparent. Compassionate. Family-Owned. 

Cardinal Funerals is a family-owned and Australian-operated funeral service dedicated to changing the funeral industry. With over 15 years of experience, our owner, Sonja Pemberton, recognised a significant gap in the industry: families were struggling to navigate high costs during their most vulnerable moments. We believe that celebrating a loved one's life shouldn't be a financial burden. That’s why we’ve introduced a revolutionary, transparent pricing model built on honesty and integrity.

Our Unique Pricing Model 

Unlike traditional funeral homes that apply high mark-ups to every item, we operate on a flat-fee service model
Fixed Service Fee: A one-off administration fee of $3,000.00 plus GST covers our professional expertise for Burials, Cremations, or Repatriations. Excluding No Service No attendances. 
Wholesale Pricing: For everything else—coffins, mortuary care, flowers, hearses, celebrants, clergy, order of services, slideshow reflection, transfers, memorial parks, crematoriums and other items families may choose —you pay what we pay.